Cherry hardwood flooring in living roomIn Winston Salem NC , Brazilian Cherry flooring, also called Jatoba, is one of the most popular imported hardwood flooring materials from Brazil. Its warm red hue and bold shadows are perfect for lending an air of elegance to both residential and commercial settings.

At Floor Coverings International Triad, we’re dedicated to helping our customers in the greater Winston Salem area find the perfect flooring for their needs. If exotic hardwoods are on your design radar, Brazilian Cherry is certainly one to consider.


Brazilian cherry is durable. It registers high on the Janka Hardness Scale (a scale that compares the hardness of all the different species of hardwood flooring). Brazilian cherry makes a great choice for high traffic areas.

Brazilian cherry flooring tends to have a high degree of color variation. From style to style and even within a particular style, you are likely to see shades ranging from a deep chocolate look to a more orange feel, to a reddish hue.

This type of variation is part of the appeal of this product and can add a great deal of interest to your space.  Talk with one of our knowledgeable design associate at Floor Coverings International Triad and find just the right shade for you.

Installation Matters

A good installation team will also keep an eye on the variation in colors of the planks and make sure to spread the color variation out evenly across the whole room. Our installation teams have installed countless square feet of Jatoba flooring and they are ready to install yours.

For more information on Brazilian cherry flooring, contact your local flooring experts at Floor Coverings International Triad today and schedule your free in-home consultation!

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